Undergraduate Marketing Association

The Undergraduate Marketing Association at the University of California, Berkeley is an organization dedicated to providing a bridge between students and the marketing and consulting world. We provide various opportunities in the marketing field and help our members reach both academic and professional goals. Our members are immersed in hands-on experience in strategy, design, and event consulting. In addition, our members are able to interact and network with professionals through our external speaker series and internal professional development events, developing their knowledge in marketing and consulting. UMA is unique because our members consult and work with companies and organizations through a variety of semester-long projects. UMA is divided into three committees – Strategy Consulting, Design Consulting, and Events Consulting. Each committee consists of six to ten members, led by two Project Managers.