American Advertising Federation

Better known as imagiCal, we are UC Berkeley’s award-winning creative strategy agency. Established in 1980, imagiCal is a Haas-sponsored organization, serving as Berkeley's chapter of the American Advertising Federation. We engage in real-world projects such as the National Student Advertising Competition, consulting projects, professional development events, and case workshops. We pride ourselves in our diverse community composed of students from various majors, passions, and backgrounds, allowing us to work cross-functionally across five departments: strategy, creative, public relations, media, and design, to elevate each other's ideas Interested in learning more? Visit our website here.